Conservation

Advancing our decades-long commitment to ocean conservation and helping to protect the natural world, Tiffany & Co. introduces the Love For Our Oceans initiative and releases T Smile by Tiffany cord bracelets crafted with REPREVE® Our Ocean™ cords that are made entirely from ocean-bound plastic bottles. The House pledges to give at least USD $1 million to The Nature Conservancy to support its goal of conserving four billion hectares of ocean by 2030.

At Tiffany & Co., we harness the power of our products to raise funds and increase awareness of important causes around the world. For example, in 2021, over USD $6.5 million was raised in support of The Nature Conservancy from the historic auction of a Patek Philippe Ref. 5711 Nautilus watch featuring a Tiffany Blue® dial. This donation helped conservation efforts in five key regions facing the dual crises of climate change and biodiversity loss.

Since 2000, The Tiffany & Co. Foundation has awarded over USD $100 million to support organisations around the world in the areas of coral conservation, responsible mining, urban parks and the decorative arts. As The Tiffany & Co. Foundation enters its third decade, it is dedicated to protecting oceans.

Our dedication to protecting our oceans lies at the heart of Tiffany & Co. Nearly two decades ago, we made the principled decision to stop using coral in our products and raised client awareness of the issue by encouraging other jewellers to do the same. The Tiffany & Co. Foundation complements these efforts and since 2000, has awarded more than USD $38 million to organisations that support coral and marine conservation. One of the Foundation’s key strategies is to support the creation and expansion of Marine Protected Areas. To date, the Foundation’s grantees have helped to protect over 11 million square kilometres of ocean in 30 countries, spanning the globe from Hawaii to the Caribbean, Australia to the Coral Triangle.