Tiffany & Co. for The Nature Conservancy
Advancing our decades-long commitment to ocean conservation and helping to protect the natural world, Tiffany & Co. introduces the Love For Our Oceans initiative, releasing T Smile by Tiffany cord bracelets crafted with REPREVE® Our Ocean™ cords, made entirely from ocean-bound plastic bottles.
Through the sales of the bracelets, the House pledges to give at least USD $1 million to The Nature Conservancy to support its goal of conserving four billion hectares of ocean by 2030.
Comprised of 10 styles, the designs are available in 18k yellow or rose gold – with or without diamonds – and for each bracelet sold through 14 October 2026, either USD $100 or $200, depending on the piece selected, will be given to The Nature Conservancy.*
Comprised of 10 styles, the designs are available in 18k yellow or rose gold – with or without diamonds – and for each bracelet sold through 14 October 2026, either USD $100 or $200, depending on the piece selected, will be given to The Nature Conservancy.*
T by Tiffany Smile Cord Bracelets
Frequently Asked Questions
This cord is made of REPREVE® Our Ocean™ recycled polyester, crafted from 100% ocean-bound plastic bottles. REPREVE® Our Ocean™ is a premium collection of fibre and resin sourced from bottles at high risk of entering the ocean. Plastic bottles are collected from areas within 50 kilometres of coastlines that do not have a formal waste or recycling system. To learn more, visit REPREVE Our Ocean®.
The ocean’s vast expanse and rich biodiversity are a source of inspiration for many of our designs. As a House with a legacy intertwined with nature’s treasures, we feel it is our responsibility to help maintain the health and vitality of marine ecosystems for future generations.
This initiative contributes directly to ocean conservation efforts led by The Nature Conservancy.
The contribution will support the conservation of critical ocean habitats, such as coral reefs, kelp forests and other marine life. It also supports conservation projects that tackle some of the most pressing issues facing the ocean today. Together, we are working to safeguard the oceans and our future.
Visit The Nature Conservancy’s website at nature.org where you can read about their impactful programmes aimed at protecting oceans – from saving endangered species like sea turtles to restoring coral reefs, mangroves and kelp forests that are important coastal habitats for ocean species across the globe.
By joining us in Love For Our Oceans, you are not just buying jewellery – you are investing in a more sustainable future for our ocean and supporting ongoing efforts that ensure these critical habitats and creatures thrive for years to come.
Our dedication to protecting our oceans lies at the heart of Tiffany & Co. Nearly two decades ago, we made the principled decision to stop using coral in our products and raised client awareness of the issue by encouraging other jewellers to do the same. The Tiffany & Co. Foundation complements these efforts and since 2000, has awarded more than USD $38 million to organisations that support coral and marine conservation.
At Tiffany & Co., we harness the power of our products to raise funds and increase awareness of important causes around the world. In 2021, over USD $6.5 million was raised in support of The Nature Conservancy from the historic auction of a Patek Philippe Ref. 5711 Nautilus watch featuring a Tiffany Blue® dial. This donation helped conservation efforts in five key regions facing the dual crises of climate change and biodiversity loss.
