Tiffany Eternity watches remind us to live in the now. Inspired by a series of vintage Tiffany & Co. advertisements from the 1960s and ’70s, the dial features a different diamond cut at each hour marker: round brilliant, baguette, cushion, Tiffany True®, marquise, Asscher, heart, pear, oval, emerald, triangle and princess. The watch’s crown is inspired by the Tiffany® Setting engagement ring and adopts its iconic six-prong setting—a beautiful complement to the halo of round brilliant diamonds that encircle the case. This white gold watch features a charcoal grey brushed calf strap with a diamond-set white gold buckle. This striking display of craftsmanship honours our heritage of offering the best diamonds in the world—then, now and always.